The ever-increasing (and exponential) volume of files available to businesses presents a real organisational challenge. These resources must be stored carefully, used wisely and shared securely. This is precisely what the implementation of a Digital Asset Management solution is for. They must be easy to find by users and protected against inappropriate use or outright loss. But the sheer volume of content, the diversity of formats and distribution channels, and the multiplication of stakeholders make it increasingly difficult to guarantee a consistent organisation. This is where Digital Asset Management comes in. The term refers to a set of functionalities that allow a company to store, organise and share its content and media, with a view to making the most of it. This is to protect and strengthen its brand image.
